Users enjoy the fact that all WhatsApp chats are encrypted. The WhatsApp Business API also connects to your CRM, enabling you to use customer insights to customize your communication.įor more ideas, check out our guide to WhatsApp marketing. You can ask questions to make precise product recommendations, unlike on-site upsell widgets.
You can send personal account credentials, order updates, and provide assistance in a safe, one-on-one chat. Private and personalizedĭirect messaging is great for tailored offers and individual customer service. In fact, WhatsApp messages get an unbeatable 98% open rate and 45-60% click rate. This gives you a much larger time window to send marketing messages. 80% of WhatsApp messages are read in the first five minutes. While people often put off reading emails, they usually check incoming messages right away, even on the go. WhatsApp for business is a real-time communication channel. Number of WhatsApp users as of June 2021 (source: Statista) In short, there are no barriers for end users and if you decide to use WhatsApp Business, your audience is already there. They only need a phone number to get started and the app is intuitive to use. That makes it great for keeping in touch with family and friends abroad.
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WhatsApp’s popularity is in part due to it being completely free for consumers and substituting SMS and phone calls, both paid. It’s also gaining traction in France, Germany, the United States, and Italy. Over two billion people already use WhatsApp, which makes it a market leader in instant messaging apps.Īvailable in most countries (180), almost everyone in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya is a WhatsApp user. 15 Benefits of WhatsApp Business Account 1.
WhatsApp is a flexible and effective marketing channel to get up close and personal with your contacts.īefore we go into details, here’s a quick refresher about what the WhatsApp Business API is and the difference between WhatsApp and WhatsApp Business.WhatsApp offers customer support and marketing opportunities that improve the customer experience.WhatsApp is already the most used messaging app and opens up markets for you.So it’s only normal to want to know what you’re getting out of it before jumping in.Īs an overview, the benefits of WhatsApp for Business can be grouped in three main categories: Considering using WhatsApp Business, but wondering if it’s worth it? Integrating WhatsApp campaigns with your existing marketing and customer support tools is a big step.
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